Telling the Story of the Quintessential Story-Telling Organization
On the occasion of its 25th anniversary, after an 18-month research and consulting project exploring the dynamics of its brand, its legacy and potential future, Sundance Institute's management team was faced with telling a story they found very difficult to articulate—its own. Intersection Studio unpacked Sundance's stacks of consulting documents and developed what has come to be the first corporate statement of its identity it has ever produced.

Strategy \ Brand Strategy and Positioning \ Design \ Writing \ Naming

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Corporate Umbrella Positioning: The challenge was to create a piece that makes a definitive statement of identity, yet leaves the door open to an evolving story. Digging into Sundance's strategic architecture for reference, this "Who We Are and What We Do" piece is used to communicate to all its stakeholders, including the foundations and patrons from whom they raise a multi-million-dollar annual operating budget starting at zero every year.


Corporate Umbrella Positioning