From Good Wood Rises an Organic Contemporary Furniture Brand
To achieve their exquisite design aesthetic, Environment Furniture uses reclaimed woods that are brought to market through the difficult process of recycling abandoned buildings, most of which are found hidden deep within the jungles of Brazil. Given the authenticity of the product story, the beauty of its design thinking, and sustainable processes used to create the line of furniture, the studio helped carve out a unique positioning in the marketplace: Organic Contemporary Furniture. The visual and verbal identity of the brand brings meaning and depth to the positioning.

Brand Strategy, Positioning, and Elaboration \ Identity Development \ Design \ Naming \ Custom publishing \ Retail Staging and Design \ Consulting

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Custom Publishing: Created by Intersection Studio, Organica is a lifestyle publication designed to illustrate and make real the unique association Environment Furniture has with the jungles and peoples of Brazil. Organica mines the heritage and appellation of the design and materials emphasizing the emotional and self-expressive benefits of owning a piece of Environment Furniture.


Organica Publication